In today’s world, mega-corporations and media companies are constantly vying for your attention and money. These entities invest billions in advertising to persuade you that happiness can only be achieved by buying their products. This relentless pursuit aims to turn you into a mindless consumer, making you feel that your worth is defined by what you own. However, there is a way to break free from this cycle and lead a life of true freedom. This article explores eight principles from MJ DeMarco’s book “Unscripted” that can help you achieve an unscripted life.
1. Become a Producer, Not a Consumer
The first principle emphasizes the importance of shifting from a consumer mindset to a producer mindset. In 1926, a prominent businessman explained why he started giving workers two days off with the same pay. He said, “Consumption powers the scripted mechanism.” By giving workers more leisure time, they would consume more goods, which in turn would increase production and profit for the company. This cycle traps workers, making them labor not for themselves, but for the products they are compelled to buy.
To break free from this trap, you must start producing rather than consuming. Instead of buying products advertised to you, create something of your own. Study the products you buy, observe their packaging, and understand how companies present them. By seeing the world through a producer’s lens, you can find ways to create and contribute rather than consume mindlessly. A famous saying illustrates this point well: “In a gold rush, don’t dig for gold, sell shovels.” This means that when everyone is chasing a common goal, find a way to provide the tools or services they need to achieve it.
2. Don’t Chase Events, Follow the Process
The second principle is about focusing on the process rather than the end result. Many people believe that success happens overnight, but this is rarely the case. Behind every successful person or product is a long process of deliberate practice and hard work. For instance, when you go to a grocery store, notice what others buy. Often, their carts are filled with unhealthy snacks, and this reflects their lifestyle. The end result, such as weight gain, is the outcome of a series of small decisions made over time.
To achieve your goals, you need to focus on the small, consistent actions that lead to success. Avoid “action faking,” where you perform tasks that make you feel productive but don’t contribute to your goals. For example, buying expensive workout gear doesn’t make you fit; regular exercise does. The true owner of an idea is not the one who imagines it first, but the one who executes it effectively. Take action consistently and focus on the process to achieve real results.
3. Build a Brand, Not Just a Company
The third principle is about creating a lasting brand rather than just a company. A brand is built on reputation and consistent action. People don’t care about your degrees or accolades; they care about the quality and reliability of your product or service. For example, when you buy a product, you don’t ask about the inventor’s qualifications; you care about whether the product meets your needs.
To build a brand, target specific people and provide exceptional value. High-end brands like Ferrari and Lamborghini don’t advertise on TV because they know their target audience doesn’t watch TV. Instead, they focus on creating products that their specific customers want. Similarly, you should focus on building a reputation for excellence in your niche. This way, people will seek out your products or services, willing to pay a premium for the quality you offer.
4. Graduation Is Not the End of Education
The final principle emphasizes the importance of lifelong learning. Many people stop learning after graduation, believing that formal education is the end of their educational journey. However, real learning begins after graduation when you start applying your knowledge to real-life situations. Continuous learning is essential for personal and professional growth.
The information you need is readily available, especially with the internet. Prioritize learning based on your current needs and challenges. For instance, if you’re struggling with financial management, read books on that topic rather than unrelated subjects. Focus on building self-discipline and good habits, as these will help you succeed in any field.
5. Embrace Failure as a Learning Tool
One of the most significant barriers to success is the fear of failure. However, failure is not the end; it is a crucial part of the learning process. Embracing failure allows you to gain valuable insights and understand what doesn’t work, which brings you one step closer to what does. Thomas Edison famously said, “I have not failed. I’ve just found 10,000 ways that won’t work.” Every failure is an opportunity to learn and grow. By adopting this mindset, you can turn setbacks into stepping stones for success.
6. Control Your Time
Time is your most valuable asset, and how you manage it determines your success. Many people fall into the trap of busy work, which feels productive but does not contribute to their long-term goals. Prioritize tasks that have the most significant impact on your objectives and learn to say no to distractions. Creating a structured schedule and setting clear priorities will help you make the most of your time. Remember, it’s not about working harder, but working smarter.
7. Leverage Your Strengths
Everyone has unique strengths and talents. Instead of trying to be good at everything, focus on what you do best and leverage those strengths. This principle, known as the “strengths-based approach,” suggests that you will achieve more success and satisfaction by honing your natural abilities rather than compensating for weaknesses. By doing so, you can excel in your chosen field and stand out from the competition.
8. Surround Yourself with the Right People
The people you surround yourself with have a significant influence on your mindset and success. Positive, supportive, and like-minded individuals can motivate you, offer valuable advice, and provide a network of resources. Conversely, negative or unsupportive people can drain your energy and hinder your progress. Seek out mentors, join communities of like-minded individuals, and build relationships with those who inspire and challenge you to grow.
Conclusion
MJ DeMarco’s “Unscripted” offers valuable principles to break free from a scripted life and achieve true freedom. By becoming a producer, focusing on the process, building a brand, and committing to lifelong learning, embracing failure, controlling your time, leveraging your strengths, and surrounding yourself with the right people, you can create a life of fulfillment and independence. Remember, the goal is not just to live, but to live an unscripted life.
References
- DeMarco, M. J. “Unscripted: Life, Liberty, and the Pursuit of Entrepreneurship.” Viperion Publishing, 2017.
- Edison, T. A. “Thomas Edison Quote on Failure.” BrainyQuote.