What is Keyword Research ?
Keyword research is a fundamental feature of Search Engine Optimization (SEO) that involves identifying and analyzing the specific words and phrases that users enter into search engines. These keywords are very important as they determine the visibility of a website in search engine results pages (SERPs).
Keyword Research Process
The process of keyword research begins with understanding the target audience and their search behavior. By identifying relevant keywords, website owners can optimize their content to match user intent,as of result of that it increasing the chances of their website ranking higher in search results.
Importance of Keyword Research
Finding the right words people search for online is super important for SEO. You gotta know what people need before you can create it. By figuring out what words your target audience types into search engines, you can make your website content exactly what they’re looking for. This gets more visitors to your site for free, makes your site rank higher in search results, and ultimately helps you achieve your goals, like making sales.
Keyword Research in SEO
There are several key goals of keyword research in SEO. Firstly, it helps website owners identify high-volume keywords that have the potential to drive significant traffic to their site.
Keyword research allows website owners to uncover long-tail keywords, which are more specific and typically have lower competition.
Targeting long-tail keywords can help websites attract highly targeted traffic and improve their chances of ranking for niche topics.
How keyword research can boost your Traffic ?
Gorilla mind is best keyword because it have low difficulty and high search volume
1.Using the right keywords in your content helps search engines like Google understand what your website is about.
2. Keyword research can help you discover new content ideas. By identifying popular keywords related to your niche, you can create relevant and valuable content that attracts more visitors to your site.
How to do Keyword Research?
Understand Your Niche: Start by defining your niche or industry. Identify the main topics and subtopics which is related to your business or website. This will help you focus your keyword research efforts on terms that are most relevant to your target audience.
Brainstorm Seed Keywords: Generate a list of seed keywords that are broad terms related to your niche. These keywords will work as the foundation for expanding your keyword research.
Use Keyword Research Tools: Utilize keyword research tools such as Google Keyword Planner, SEMrush, Ahrefs, or Moz Keyword Explorer to discover relevant keywords, search volume, competition level, and potential opportunities. These tools provide
Analyze Competitor Keywords: Study the keywords your competitors are targeting.
Focus on Long-Tail Keywords: Long-tail keywords are longer, more specific phrases that typically have lower search volume but higher conversion rates.
Consider Search Intent: Understand the search intent behind specific keywords. Are users looking for information, products, or solutions to a problem?
Evaluate Keyword Difficulty: Assess the competition level for each keyword.
Create a Keyword Strategy: Organize your keywords into groups or clusters based on relevance and search volume.
Monitor and Refine: Keyword research is an ongoing process. Continuously monitor the performance of your keywords, track changes in search trends, and refine your keyword strategy based on data and insights.
Types of keyword:
Short-Tail Keywords: Short-tail keywords are brief and general search terms typically consisting of one to three words. They are broad and often highly competitive due to their generic nature. For example, “shoes” is a short-tail keyword.
Long-Tail Keywords: Long-tail keywords are more specific search phrases containing three or more words. “best running shoes for flat feet” is a long-tail keyword. Marketers use long-tail keywords to improve SEO, drive targeted traffic, and improve conversion rates.
LSI (Latent Semantic Indexing) Keywords: LSI keywords are terms related to the main keyword being searched. For example, if the main keyword is “apple,” LSI keywords could include “fruit,” “orchard,” or “healthy snack.”
Branded vs. Non-Branded Keywords: Branded keywords include a specific brand name or variations of it, such as “Nike shoes” or “Apple iPhone.” Non-branded keywords are generic terms not associated with a particular brand, like “running shoes” or “smartphone reviews.”
Geo-Targeted Keywords: Geo-targeted keywords are location-specific terms used to target audiences in a particular geographic area. These keywords include city names, regions, or other location identifiers to tailor content to local audiences. For example, “best pizza in New York City” is a geo-targeted keyword.
High competiton keyword and low competition Keyword
1.Low competition keyword: Those keyword which have lower level of competition among website trying to rank them on first page of google is called low competition keyword.
2.High competition keyword: Those keyword which have higher level of competitior who are try to rank keyword on google is called High competition keywords.
How to find Seed Keywords?
I will give you the best idea to find the seed keywords; First explore your sorrunding.
1.Explore your sorrunding and mind
For example when i see around me i see serval things;
- Cup
- Water Bottle
- Fan
Let explore my mind you can think of anything that you are interested in:
- I am big fan of “Elon Musk”.
- Recently i watched Man of steel movie here i got “Superman”
- From pirates of the caribbean i got “ship” of captain jack sparrow
Like this you can explore you mind and sorrunding seed keyword mean any one keyword from what you can make an whole article/blog related to it. I can make article on “Elon Musk”, “Super man”,”ship”.
2. Another way you can find seed keyword for artice is going to different internal links website main site i will recommed is wikipedia. In you specific niche search about that topic after that you will able to find thousands of internal links in single article.
3.Ask chatgpt for seed keyword: You can do this for gpt
“Give an 20 seed keyword for topic (Enter Your topic)
Menlypedia(just kidding)
Some of these keyword like Elon Musk is very high competitive and some keyword are very low in competition.
Which keyword is better for us?
For us Both low competition keyword and higher competition keyword is not good. Beacuse if we try higher competition keyword then we will not able to rank on it with low domain authority. For ranking in high competition website should have strong domain authority.
Which is the better option ?
The best option for new website or website having low domain authority is to find. Those keyword which have low competition but high search volume.
It seems like impossible right ,
But no i can show you it is possible.
Here is an example:
Go to any keyword research tool and search for these given keyword:
- Burger king Menu
- Gorilla Mind
- Snow
- Bottle
- Heavy launch
- Handsome squidward
These are some keyword which have diffculty zero and search volume higher.
But the problem is these keyword are for ecommerce product or some specific brand.
What you can do here?
You can write article on this topic which can rank better.
For ranking on these specific topic write with deatails using these model of outlines:
- Introduction
- History (if not then how it is made or happened)
- About it present
- Your expercience
- It demand on maket
Let me give you an example If you search “Handsome squidward” in keyword research tool then you will be able to find that keyword have high search volume but low difficulty to rank. Yeah i know it is a cartoon people search for it series or new episode. But those who watch this cartoon are intrested in knowing about it.
So I will give an first introduction to that cartoon.
Then write about it history Who have created it how it became famous it
In text I will always contain facts, dates , and statics.
After it I will explain about how much people love that cartoon and what is the reason behind it.
Then next, move to it’s story in cartoon it posivity, handsome squidward character, is’s enemy and other.
This is obiviously goona cover more that 2000 to 3000 words and at last i will write conclusion.
Hence, my article is ready.
By applying these format in keyword which doesnot have more competition you can rank your site easily.
Best keyword Research tools ( free vs paid)
While there are many tools in market having free and paid version of it. As a beginner it is very difficult to identify which is best tool and which you don’t have to pay for it.
(I am not a expert you can see my website it is average and simple) But as a users of different keyword research tool. I will recommend you free tools such as; Ahref’s free keyword generator, ryrob free keyword generator.
I had found that these are the best tools. Ahref’s free keyword tool can generate up to 10 keyword which have most search volume. And ryrob free keyword generator helps you to generate more than 100 keywords idea.
But the cons in Ryrob is that due to large amount of keyword you will be confused in which topic you have to make article. So you can use these both of them have some pros and some cons. As a beginner I will not recommend you to buy some paid tools.
What more you can do before writing an article ?
Doing competitor analysis
For beating competitor in competition of SEO you have to analysis of competitior article. Find out the things you competitor miss in article,check what are the cons of his article. After that try to cover as much as you can in you blog article while i am writing this article i have done analysis of my competitor. I know i am not able to beat them but. I am trying to cover as much as useful information in this blog article. That is the reason i have give you some exact keyword which can be useful to you.
How to identify competitor keywords
Some steps you can take to outrank competitor using their article:
You cannot beat them in SEO if they have higher domain authority but You can beat in Quality of content.
- Analysie their length: The first thing you can do is analysis their article length which can give you idea of how much you should write. Write more them then .
- Check their cons: While some can do it but most of you competitor either they are vastly knowledgeable in that field they will lack some details. After finding that target that details which your competitor are missing.
- Make your article more valuable then them :This can include adding more images to make people understand and writing in simple words providing them practical tips or exaclty what they are looking for.
- ADD your own experice: You can add own experice in facts or some details about it. Sharing own experience can make article more engaing and valuable.
- Cover the topic as much as you can your competitor is missing on it or make your article more longer than it.
Remember it is still difficult to beat your competitor with quality content only if your competitor have high domain authority. But by applying these idea you will obiviously beat your competitor having same domain authoriy compares to yours.That mean by applying these things you will obivously be ahead of many blogger.
Featured Snippets from keyword Research
A featured snippet is a summary of an answer to a user’s query, which is displayed at the top of Google search results. It aims to provide a quick and concise answer to the user’s question without the need to click through to a website. Featured snippets typically appear in a box at the top of the search results page, above the organic search results.
To increase your chances of owning a featured snippet through keyword research, you can follow these steps:
- Identify relevant keywords: Use keyword research tools to find keywords that have a high search volume and are relevant to your content.
- Useheadings while writing content: Heading provide clearly that what this text is about or you can write headings as direct question of any features snippet you want to own in google.
Analyze existing featured snippets: Look for keywords related to your content that already have featured snippets. Study the format and content of these snippets.
Create high-quality content: Develop content that directly answers the user’s query in a clear and concise manner. Use structured data markup to help search engines understand your content better.
Optimize for featured snippets: Format your content in a way that is easily scannable by search engines. This includes using lists, tables, and bullet points. Answer the user’s query in a paragraph near the top of your content.
FAQ,s:These Frequently Asked Question is the most easiest way to own featured snippet. FAQ,s directly answer to the question uses are looking for.
Making you anwer clear and short is the best way to own featured snippet so make sure that your answer of FAQ,s is short and valuabe.
As a begineer people make many mistake which is good. But it takes times for you to learn so here are some common mistakes you can avoid for saving your time:
Overlooking User Intent: Understanding user intent is important for effective SEO. By neglecting user intent, you risk creating content that doesn’t align with what users are searching for, leading to lower engagement and rankings.
1.Focusing Only on High-Volume Keywords: While high-volume keywords are important, solely focusing on them can lead to intense competition and overlook more specific, valuable keywords that could drive targeted traffic to your site.
2.Ignoring Long-Tail Keywords: Long-tail keywords may have lower search volume, but they often have higher conversion rates. Ignoring them means missing out on potential customers looking for specific solutions.
3.Keyword Stuffing: Stuffing content with keywords in an unnatural way can harm your SEO efforts. Search engines penalize this practice, leading to lower rankings and decreased visibility.
4.Neglecting to Update Keyword Strategy: SEO is dynamic, and keyword trends change over time. Neglecting to update your keyword strategy can result in outdated content that doesn’t resonate with current search trends, impacting your site’s performance.