Content optimization is the process of making your web content better to improve its visibility and ranking in search engine results pages (SERPs).
Effective content optimization includes some basic things such as optimizing meta tags, images, and internal links, as well as making sure mobile-friendliness and fast loading times. The ultimate goal of content Optimization is to attract more organic traffic, engage users, and increase conversions.
This Guide will walk you through the every aspect of Optimizing Content.
Table of Contents
Optimize Title Tag
Title Tag is the fist thing users will find in your content. So make it short and concise it can influence CTR of blog post. Between 34 and 74 words title is recommended as ideal for SEO blog
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This is my blog title on main keyword Internal Linking.
Include focus keyword in Title,and use ( if possible) : symbol. This will make it more attractive. Yeah, but avoid keyword stuffing , adding focus keyword naturally at title can be better.
You can use gpt for this. Just ask gpt,
“Give an best SEO title between 34 to 74 character for focus keyword ( enter your focus keyword) Starting with it’s focus keyword.”
URL Structure
Let’s say your are going to write an article about “Internal Linking: The Ultimate Guide”. Then ( yourdomain.com/internal-linking-the-ultimate-guide) will be ideal slug for article.
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Meta Description
While meta description doesn’t directly effect SEO or checked by Crawler of Google. But having an better meta description can lead to higher CTR.
User’s are likely to click on SERPs ,If meta description is better, 149 of character Meta description is an ideal length for it.
When you are writing meta description try to write what user’s are going to learn if they click that page. Don’t forget to add Focus keyword naturally on meta description of blog.
Featured Image
Include relevant featured image in blog, which display about it. If blog is about SEO then add Inforgraphs like (SEO RELAVENT THINGS).
You can use www.freepik.com.
Own Screenshot from laptop
These are some place where your can find copyright free images, don’t forget to check their rule. I mean in freepik attribution is required I think.
PAS Formula
Use “PAS” Formula while writing blog introduction,
P= Problem
A= Agitation
S= Solution
Keep introduction shorter and simple,
If your blog is about ( How to impress your crush). Here is how your introduction parts should look like.
“Impressing crush is dream of every lover, from romancing to talking they have dreamed of everything with her. Fear of rejection and feeling like being avoided by her is very bad experience some people may face.
But there are some thing which you can do for improving your relation and build attraction.
This Guide will walk you every aspects to impress your dream girl easily.”
SEO Copyrighting
Before writing any content check out the top 3 blog page raking on your focus keyword you want to rank on.
Analyze their pros and cons, try to cover the main theme of page they had covered.
Find the information they missed on their page, write more and better then them.
LSI Keyword
LSI (Latest sematic Indexing keywords are such keyword which are related to your blog page.
They are very important while doing content optimization.
For instant LSI keyword for Content about “Search Engine Optimization” would be:
2.On page SEO
4.Ranking Factors
5.Backlinks
7.SEO Copyrighting etc.
These are some keyword related to SEO.
Adding LSI keyword would have effect on ranking, because it is showing the keyword related to your blog.
In this condition you would have chance to rank higher for different keywords in same blog page.
Table of Content Section
After you complete your introduction.
You can add section of Table of content or What we are going to learn section.
Optimize your all body content
If you are writing an blog related to Guides, tutorial and How to, then use shorts ,paragraphs bullet points and avoid spammy content.
Add images related to topic you are describing.
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Table of box
Use table to write important dates, facts or for differentiating thing.
Table of Box in blog will make easy to users for remembering and fast to read.
Optimized for Featured snippet
Optimizing your blog for feature snippet can lead to higher ranking. Featured snippet is a short and accurate answer to a query of users. For this you can do many things.
Answer the queries in post
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Answer the specific question in paragraphs. If my blog is about SEO then I will write serval answers related to users query. Like what is SEO, types of SEO and many more.
This will make my blog little Optimized for Snippet.
FAQ’S taking from Google
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You can check FAQ’S page of google under result to include those answers in your blog page.
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Use H1 Tag Properly
Use H1 tag where you want to featured the snippet. In heading given after title adding an H1 tag can improve the chances of getting snippet for query.
H1 tag is considered the most important tag of blog post/pages.
While adding headings tag in blog page write in this format.
H1
H2
H3
H4
and so on down.
This will make spider crawler more easy to read your blog, don’t set structure like,
H1
H4
H3
H2
This is the worst thing, I also have done but, unmanaged h tag can decrease your ranking significantly and affect UX also.
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ADD FAQ’S Section at last of blog page
You can also add Frequently Ask Question section (FAQ’s) at last of blog page.
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Answer those same query just making it better then your competitor.
Make your blog longer (1400–3000 words)
Research on Ahref’s shows that blog between 1400 words to 3000 words are mostly found in SERP’s. While some blog can be covered in short length also but try to give value as much as you can.
To find what will be the ideal length for your blog. Check the top 3 pages ranking on your same focus keyword.
And find it, what will be it better length.
Try to cover more than your competitor pages.
Remember to avoid spammy content.
Make your content simple,
Complex words used in blog will make your reader difficult to understand. So,keep it simple as much as you can. Try to explain difficult words in simple words.
Use causal and conversational tone while writing blog.
Make your blog engaging,
This will hook your users to the blog page.
Internal Linking
Internal links act as connecting link to different blog pages, which can enhance user experience, help finding them content related to your current pages.
Most important it will help google understand what blog page is about.
Add internal link 8–20 in your blog which are related to that blog page.
Avoid spammy internal links, which is not related to linked text of blog.
@Add Schema Markup
Schema mark-up is very important when writing an blog of recipes, product reviews or comparing things.
This help users understand your content is worth to read, if you have got higher rating.
Here are some ways to make blog reviews better:
1.Write Quality Content
2. Ask reviews from friends and family
3.Share your content in Social Media
Additionally ,Optimize your blog page.
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Provide Citation and References for information
Provide sources to articles from where you have taken information. When you include some data, facts and statics always provide sources.
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The best form of citation is footmark references. This would directly let user’s to understand the source and trust your platform.
Before providing footmark references or taking data, remember to choose reliable sources. Some publicly trusted platform don’t just go and ask for google.
For instant, if i am writing an article in health topic. Then mayoclinic.com, heathline.com,menshealth.com,medicalnews.com.
These can be the best sources for footmark references. They are the most reputable company or sites in term of health.
As we came to digital marketing Backlinko,
Ahref’s,
Semrush can be my best sources for taking data.