Getting AdSense approval is one of the most important steps for website owners looking to monetize their content through display ads.
Fun thing: I have been rejected by AdSense 14 times on a single website. I wanted to know why this happened, and after I changed the homepage of my website, I got approval. The mistake I was doing was on the home page, I was writing about us sectiion rather than adding some best articles of my website. When I changed this, finally, I got my AdSense approval.
So this Guide will walk you through every aspect of getting AdSense approval.
Table of Contents
What is Google AdSense and why it matters?
Google AdSense is an advertising platform that enables website owners to earn revenue by displaying ads on their sites.
It’s one of the most popular ways to monetize a website because it allows publishers to focus on content creation while Google automatically places relevant ads.
Higher in revenue compare to other ads network. Google AdSense is very simple to use and great for beginners, so mostly people want it approval.
2. Google AdSense Policies
Before applying, to google AdSense it’s important to educate yourself with AdSense’s policies to avoid common mistakes that will lead you to rejection.
AdSense Content and Compliance Policies:
AdSense requires content to be original and high-quality. Avoid topics that violate their rules, such as:
- Adult or inappropriate content
- Copyrighted material
- Gambling or illegal drugs
Why Original Content is Important?
Google give importance to content uniqueness. Scraped or low-effort content can get you result in disapproval. Focus on creating helpful, engaging content that provides value to users.
Eligibility Criteria:
- Domain Age: Although Google doesn’t officially specify a minimum domain age, having a website at least 6 months old can improve approval chances, especially in regions like India or China.
- Content Amount: A minimum of 15–20 well-written blog posts is generally recommended to establish a content base before applying.
3. Essential Website Setup for AdSense Approval
A clean, professional, and easy-to-navigate website increases your chances of approval. Here are key elements Google checks:
Website Design:
Your website must provide a good user experience (UX). Use a responsive design that fit’s to different devices.
Mobile Responsiveness:
Since most internet traffic now comes from mobile devices, Google prefers mobile-friendly websites.
You can use Microsoft Mobile Friendliness checker to make it sure.
Privacy Policy, Terms of Service, and About Page:
These pages aren’t just formalities. Google wants to know that your website is legitimate and trustworthy. Include:
- A Privacy Policy outlining how you handle user data.
- Terms of Service specifying the rules users must follow on your website.
- An About Page that provides information about your site’s purpose and team.
- Contact Information for transparency.
SSL Certificate:
Having an SSL certificate (HTTPS) is a must for AdSense approval. It shows your site is secure, which Google considers when evaluating websites for AdSense.
4. Content Creation Guidelines
Originality:
Plagiarism is a major red flag for AdSense. Make sure all content on your site is original. Tools like Grammarly or Copyscape can help you check for duplicate content.
While taking information from any webpage provide sources and references.
Providing citation help’s to remove plagiarism to specific blog post.
Never just cite a single sources this may also lead to plagiarism, use multiple source for citation.
Niche Selection:
Choosing a niche is essential for getting AdSense approval. Some niches like adult content, gambling, and illegal activities are banned, so avoid these areas. Stick to topics that offer long-term value and follow AdSense policies.
Content Freshness:
Keep your website updated regularly. Stale or outdated content can hurt your chances. Posting frequently — at least once a week — keeps your site active and relevant.
Use of Visual Content:
Images and videos add value to your content, but make sure they are properly licensed. Avoid using copyrighted images unless you have permission or are using royalty-free resources.
5. Traffic Requirements and User Engagement
Contrary to popular belief, AdSense doesn’t require massive traffic for approval. However, traffic quality and engagement matter more than sheer volume.
Traffic Volume:
While there’s no official minimum traffic requirement, having some organic traffic shows Google that your site is active and valuable. Traffic from search engines is usually a good sign of quality content.
Engagement Metrics:
Google loves user engagement. A high bounce rate, low time-on-page, and low interaction rate-things like comments and shares-are the signals of bad user experience on your site. Work to improve those metrics by::
- Creating engaging, informative content.
- Offering clear navigation.
- Avoiding too many ads or pop-ups that annoy visitors.
Traffic Sources:
Organic traffic from search engines like Google is the most valuable type. Avoid relying too much on paid traffic sources like social media ads, as this can appear unnatural to Google.
6. Technical SEO and Site Optimization
Page Loading Speed:
Page speed is a most important ranking factor, and Google also looks at it during AdSense approval. Slow sites frustrate users and harm your chances of approval. Use tools like Google PageSpeed Insights or GTmetrix to test your speed and make improvements, such as optimizing images, enabling browser caching, and using a content delivery network (CDN).
Here is full Guide on Technical SEO.
Site Structure:
Ensure that your website has a clear and logical structure. Use proper headings (H1, H2, H3) and a sitemap to help Google crawl and index your content more easily. Fix broken links, as they negatively affect both user experience and site approval chances.
Meta Descriptions and Titles:
Optimized titles and meta descriptions improve your chances of ranking and help users understand the content. These should be concise, descriptive, and include relevant keywords without sounding spammy.
7. Common Reasons for AdSense Rejection and How to Avoid Them
Thin Content:
Websites with very little content or pages that provide no real value to users are often rejected. Ensure your articles cover topics in depth and address user intent.
Non-compliant Pages:
Review every page of your site to ensure it complies with AdSense policies. Remove or update pages with any prohibited content (e.g., adult material, gambling, or pirated content).
Improper Ad Placement:
Even after approval, incorrect ad placements can get you banned. Avoid placing too many ads above the fold, near interactive elements (like buttons), or in ways that could encourage accidental clicks. Stick to AdSense’s ad placement guidelines.
8. Step-by-Step Guide to Applying for Google AdSense
AdSense Account Setup:
To get started, go to Google AdSense and sign up for an account. Provide accurate details, including your website URL and contact information.
Website Submission:
Once your account is set up, submit your website for review. Google will then evaluate your site to ensure it meets all of their guidelines. This process can take anywhere from a few days to several weeks, depending on your website’s status and Google’s workload.
Google AdSense Review Process:
During the review process, Google’s team will check your website for policy compliance, content quality, and technical aspects like site speed and mobile-friendliness. If your site is rejected, don’t worry — you’ll receive feedback on why and can make improvements before reapplying.
9. What to Do After AdSense Approval
Ad Optimization:
Once approved, you can start placing ads on your website. Use different ad formats (display ads, text ads, in-article ads, etc.) to maximize your revenue. Avoid overcrowding your pages with too many ads, as this can negatively impact user experience.
Maintaining Compliance:
Even after approval, continue adhering to AdSense policies. Regularly audit your site for any violations or new content that may fall outside of Google’s guidelines. Failure to comply can result in your account being suspended.
Final Thought
In short, approval of Google AdSense requires patience, preparation, and an understanding of Google guidelines. Emphasize developing a quality, user-friendly website with proper comprehension of AdSense content and compliance policies. Keep your site updated, have the technical SEO in order, and follow the guidelines set by Google to remain compliant once approved.
What matters, though, is providing real value to your audience, and doing so on a website that’s optimized for both your users and Google’s policy.
By following this tutorial, you will be well on your way to getting your site approved from AdSense and earning money with your content.